BY EMILY JENSEN
March 1, 2023
They're not counterfeits, and they're not knockoffs — they're dupes, as in fragrances that are nearly identical to popular perfumes. And they're being sold for a fraction of the price of the real deal. But what's the cost to the perfume industry at large?
Critics of dupes, however, say they dilute the artistic creations of perfumers, also known as "noses" in the industry, who often devote years of study, expertise, and hours of research to create a single scent. "As an independent perfumer, I am generally against duplicating works of art," says Yosh Han, creative director of fragrance house Scent Trunk. "If the resources spent on development and marketing were applied towards supporting original designs and educating consumers, the fragrance industry would evolve. Dupes are the equivalent of fast fashion."
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