PRESS & CLIENTS
PRESS MENTIONS
7x7, Forbes, Vanity Fair, Vogue Italy, Vogue USA, LA Times, Craftsmanship, Bloomberg Businessweek, Art & Olfaction Awards, Allure, 7x7, Bobcut, SF Chronicle, Huffington Post, Refinery29, Ca Fleure Bon, Colognoisseur, Fragrantica, Basenotes, Airbnb blog, Alyssa Harad, EauMG, Imprint, WOW Woman, ELLE, SF Magazine, Marie Claire, Harpers Bazaar, Martha Stewart Weddings, The New York Times, The Wall Street Journal, Guest of a Guest, Umami Mart, CN Traveler, WOW woman, Hyphen Magazine, The Fragrant Man, Scents of Self, Huffington Post AO, Gamezebo, Mimi Frou Frou, The Bold Italic, C Magazine, Modern Luxury Silicon Valley, The Rumpus, Shout Out LA, Voyage LA, PBS: Human The World Within on Netflix, ESSENCIONAL magazine, WE WEAR PERFUME magazine, OLFACTIF blog, VOYAGE LA magazine, NOW SMELL THIS magazine, WWD magazine, Vogue Business, Allure, Al Jazeera
AWARDS
Institute of Art and Olfaction, AO Golden Pear - Best niche perfume: König 2014
Refinery 29, Best Aura Reader, 2012,
Global Art of Perfumery, Dusseldorf, Germany
Finalist, Sombre Negra 2011
Best Perfumer, SF Weekly, 2005
PRESS
BOOK, VLOG, PODCAST & RADIO MENTIONS
Perfumes: The A-Z Guide, NPR
AMERICAN PERFUMER podcast, FRAGRANCE BROS vlog, KCRW radio, Can You Hear Me Now, Long Beach Post - 24 min mark, Chuck Klosterman On Media and Culture , Powell’s Books: Frog Juice, Trust Art Space, The Avenues, The Floraesthetic
EVENT CLIENTS INCLUDE
UC Berkeley Front Row, Google, Ogilvy, Four Seasons Hotels & Resorts, SoHo House, The Battery, Contemporary Jewish Museum, San Francisco Opera, SFJAZZ, Asian Art Museum, Yerba Buena Center for the Arts, Pitti Fragranze Italy, DARPA, Pernod Ricard, Campari, Diageo, CIA Napa, One Kings Lane, Infinity Motors, In Good Company, Umami Mart, Wingtip SF, Alter Eco, etc.
RETAIL & CONSULTING CLIENTS
Ministry of Scent, Olfactif, American Perfumer, Alara Jewelry, Lucky Scent, Tigerlily Perfumery, Barneys New York, Anthropologie USA, Liberty London, Isetan Tokyo, Saks Fifth Avenue Dubai, Colette Paris, Fred Segal Melrose, Campo Marzio Rome, Corso Como Milan, Sephora SF, GuiltGroupe, Haute Look, Faith Popcorn’s Brain Reserve, The Futures Company, etc.
PRESS about DIGITAL SCENT FESTIVAL produced by YOSH
Perfume Society, Essencional, Ca Fleure Bon, Financial Times, Vogue Business
PRESS about ART OF BLOOM collaboration
DWELL magazine, AZURE magazine, FRAME magazine, GALERIE magazine, FLAUNT magazine, DESIGN RAID magazine
ake it t
To read the full 7x7 Magazine article by Shoshi Parks - click here
”Han is considered one of the pioneers of West Coast perfumery, one who challenged its colonial, Eurocentric foundations. Over the years, her independent fragrance line Yosh (the Chinese character for which means fragrant) has been a staple at high-end shops like Barneys, Liberty London, Anthropologie, and SF’s Ministry of Scent.”
PODCASTS
Perfumer, Sommelier, Activist and Clairvoyant Yosh Han is in the Perfume Room today. Yosh has been at the forefront of decolonizing scent and her activism has led to major change in the industry; across the world, major stakeholders are officially re-classifying the o-word to amber (or ambré). We discuss why this change is necessary, the progress thus far, as well as how you (yes YOU!) can get involved. Yosh also vulnerably discusses a low point in her perfume journey including a time when she essentially lost her sense of smell, why vanilla is a low-hanging fruit, and of course the connection between clairvoyance, auras, and scent (which may or may not include a live aura reading). Oh and buckle up because I accidentally say creamy a lot; moist, you’re next! I also discuss the tragedy that is Atelier Cologne.
FRAGS MENTIONED: Diptyque Volutes, Parfum de Marly Meliora, Juan M. Pérez Lime, Eau de Yosh: Ginger Ciao, Sombre Negra, Sottile 1.61, König, Atelier Cologne
FOLLOW YOSH ON IG: @eaudeyosh @scent_festival @scenttrunk
AN ATI
AN AROMATIC LIFE WITH In this episode, Frauke sits down with Perfumer Yosh Han to discuss Vibrational Perfumery. She explains what it means to use your intuition and how to activate it using your sense of smell. Yosh shares how she approaches vibrational perfumery in her work to amplify a person’s intention, and to help shift their energy. And she describes the importance of using the right oils for each intention. Listen all the way to the end to learn what unique smell is Yosh's favorite at the moment. You might be surprised.
Dave Kern, founder American Perfumer, visits with American perfume pioneer Yosh Han to discuss perfume, The Digital Scent Festival and scent as medium.Dave visits with American perfume pioneer Yosh Han to discuss perfume, The Digital Scent Festival and scent as medium.
Spora Health podcast - Decolonizing Scent with Yosh Han. In this episode of the Spora Health Link, founder Dan Miller is joined by Yosh Han, professional perfumer, to discuss the power of scent and the perfume industry's long history of eurocentrism and racism, particularly obvious in it's use of terms like 'orientalism.' Yosh believes that scent is a representation of culture that comes with biases that are rarely evaluated. She also believes that scent is a way we can all upgrade our physical spaces and even feel more at home in our own skin.
Host of WALK ME THROUGH IT, Nia Li walks you through the mind of others to share the human experience. Yosh Han walks us through her experience in the fragrance world. Learn about her journal of becoming a professional perfumer.
Listen on Apple Podcast or Spotify:
“I am a perfume snob. I tend to buy fragrance from brands with impeccable pedigree. My pick from the YOSH range is Sombre Negra, a smouldering, dark fragrance. It’s the perfect date night fragrance – built to impress and cause a swoon or two. It is so much more than it seems, very complex and very sophisticated.” - Samantha Taylor, DMARGE magazine”