INFLUXIOUS
Yosh is thrilled to work as Creative Advisor of Influxious with founder Funmi Monet. Influxious is the most successful fragrance launch in Sephora history, selling out of three month’s worth of inventory in less than six hours. Funmi is a game changer in the industry, shifting the way consumers think about fragrance and changing the way the industry thinks about its consumers. Her ‘Well Loved’ fragrance breaks the classical ‘skin scent’ category by creating a different concept of what ‘skin scent’ means to perfume lovers from the Diaspora. “Well Loved” introduces shea butter as a key ingredient that resonates for those that are also well moisturized. IFYKYK
Scent Trunk
Since 2019, Yosh is the Creative Director of Scent Turnk, a publishing house for independent perfumery. commissioning artisan perfumers and artists on Original Editions. The newest collection is the highly anticipated, Whisper of Melancholy.There are two monthly editions, Supernatural Future, Botanical Machinist and two other quarterlies: Atmospheres and Land of Alchemy.
MEKENI
In the Kapampangan dialect, "Mekeni" means "come here," serving as a warm, open invitation to gather, connect, and remember home. No matter where in the world a Filipino person grows up, a shared cultural bond unites their unique life stories. Mekeni honors this beautiful global community—shaped by family, memory, and migration—by using fragrance to celebrate both our collective roots and individual journeys.
What I love about working with Mekeni is the commitment to collaborate and uplift artists from their community - the art director, designers, poets and videographers.
Founded by perfumer Kelly Jones, Kelly + Jones is an American niche fragrance house celebrated for bridging the gap between fine fragrance, wine, and spirits. The brand was born out of a rule-breaking moment when a winemaker noted that the founder's perfume interacted beautifully with a glass of Chardonnay, sparking the idea to craft aromas designed specifically to complement or mimic alcoholic beverages.
I’ve known Kelly for more than a decade and have been so impressed with how much she’s grown her business on her own. Recently, I’ve had the opportunity to be a sounding board for some strategic decisions that will help her scale. It’s going to be exciting to be part of that evolution.
CAMPARI: WOMEN & WHISKIES
For many years, Yosh led scent and tasting workshops with Campari Ambassador Lucia Gonzales to teach women the aromas and flavors of Campari’s global portfolio.
Starting with a Japanese blended, next was an Irish blended before moving across to tasting American rye and American bourbon and finally ending up in Scotland. Each flavor profile of the Whiskies were highlighted by specific aromas that Yosh spoke about. Guests learned the proper nosing techniques to enhacing the tasting journey.
Yosh and Jonas synced to create fragrances that allow the wearer to reclaime small but significant moments every day. Founded by Danish designer, Jonas Pescettini, Amniens is a collection of fragrances that capture the duality of scent in its ability to be both functional and emotional, scents that are designed to uplift and energise, restore and balance.
From Day 1, I’ve had the pleasure of helping to craft the olfactive narrative for Amniens. Jonas is such a thoughtful founder and such a gentle and soft soul. What he brings to the industry is a contrast to the loud brands that are out there. Instead, he creates tranquil spaces for the fragrances to connect to wearers on a deep level.
PRISMATIC PLANTS
For Prismatic Plants, I designed a scent that was inspired by “Tiger Balm” for MELT, a tension relief body serum. They wanted it to have a tingly sensation and warming. We managed to create a serum that smells good and works to literally melt your stresses away.
IMMORTAL PERFUMES
Founded in 2012 by self-taught perfumer JT Siems, Immortal Perfumes is an acclaimed independent micro-perfumery based in Seattle's Ballard neighborhood, The brand hand-blends small-batch fragrances inspired by classic literature and historical lore, earning multiple gold medals at the Seattle Artisan Fragrance Salon.
I love the creativity behind what Immortal Perfume represents - historical and fictional characters through scent. I love how open and willing Jen is to subtle changes that will really help the brand scale and reach new audiences that are bound to fall in love with the scents.
Yosh and American Perfumer have created two artistic limited edition fragrances inspired by her ocean travels. The first was Hello Les Amis, inspired by her 7000 nautical mile Pacific Ocean Crossing from Santa Barbara, California to Tahiti, Polynesia and return.
The second fragrance Called Basil Spritz was inspired by her travels to the Southern Coast of Italy, Ischia, Positano and Capri.
Both scents are memories about the scent and the sea and yet completely two different worlds. Where one is fruity and tropical, the other is rugged, fresh and volcanic.
ScentFest SF is the first international niche exhibition on the West Coast, founded by Perfume Guy, Sebastian Jara. For the inaugural 2026 edition, Yosh was the programming curator for Scent Sessions by Amouage, 17 panels with perfumers, founders and fragrance experts.
It was alot of work to pull together this program but luckily, I had some incredible friends and colleagues who were phenomenal moderators and panelists. If you’d like to read about it, Yosh wrote a round-up featured in Perfumer & Flavorist trade magazine.
FREE YOURSELF
The Mindful Collection by Free Yourself is a trio of premium, gender-inclusive fragrances designed by perfumer Maud Chabanis. Rooted in positive psychology and "neuroperfumery," the collection serves as a sensory daily ritual to enhance mindfulness, presence, and emotional renewal. There are three distinct emotional signatures: Awe, Savor, and Vibe that are highly concentrated (25% concentration) and crafted under strict clean, green, vegan, and cruelty-free standards.
Jeff and Todd are discerning and focused. I enjoy collaborating with high-level founders who can execute their vision with precision and alacrity. I’m delighted that Savor won Best in Show at the Niche Show London 2026.
Work with YOSH
Yosh is a veteran in the fragrance industry for over 30 years. Her zone of genius is supporting artisan perfumers grow their business to be competitive in the niche marketplace. Whether you're starting at the beginning of your journey or experiencing growth pains, Yosh's intuitive approach to business taps into your deepest fears and guides you towards your biggest dreams. As a perfumer, clairvoyant and blue water sailor, she is able to navigate the many challenges of entrepreneurship.