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      <image:title>History - 2014</image:title>
      <image:caption>Yosh wins best perfume for König, in the Independent category at the Art and Olfaction Awards.</image:caption>
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      <image:title>History - 2014</image:title>
      <image:caption>König, men’s fragrance inspired by the Bavarian Forest that won the inaugural Art and Olfaction Award, independent category. Co-created with French perfumer Olivia Jan.</image:caption>
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      <image:title>History - 2012</image:title>
      <image:caption>2012 Sombre Negra, dark and smoky men’s fragrance. Nominated for Best Fragrance by Global Art of Perfumery, Germany.</image:caption>
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      <image:title>History - 2012</image:title>
      <image:caption>California Aromascapes, a collection of four fragrances inspired by Southern and Northern California. Angeleno, Zuma, Sea Ranch and Montelena.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2fd42745776e9668c41921/1554412463064-T12TOOAQR5PWSE0CY5RN/YOSH-Evanescent+Collection.jpg</image:loc>
      <image:title>History - 2010</image:title>
      <image:caption>Evanescent Collection, a series of six eau de parfum 50ML. Sold internationally at Barneys New York and through Campo Marzio 70 and KSAR in Germany, and in 2011 with DAIDO in Japan and Emerging Beauty in UAE.</image:caption>
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      <image:title>History - 2004</image:title>
      <image:caption>Luxury Elements Collection, a series of six parfum extrait oils in 8ML French flacons inspired by chakra energy. Retailed exclusively at Barneys New York and Fred Segal.</image:caption>
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    <lastmod>2026-09-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2fd42745776e9668c41921/57ef9e17-5380-42dd-854c-72a6968b1ae5/Screenshot+2024-08-29+at+11.10.36+PM.png</image:loc>
      <image:title>Press - Pioneer of West Coast Perfumery</image:title>
      <image:caption>To read the full 7x7 Magazine article by Shoshi Parks - click here ”Han is considered one of the pioneers of West Coast perfumery, one who challenged its colonial, Eurocentric foundations. Over the years, her independent fragrance line Yosh (the Chinese character for which means fragrant) has been a staple at high-end shops like Barneys, Liberty London, Anthropologie, and SF’s Ministry of Scent.”</image:caption>
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      <image:caption>Perfumer, Sommelier, Activist and Clairvoyant Yosh Han is in the Perfume Room today. Yosh has been at the forefront of decolonizing scent and her activism has led to major change in the industry; across the world, major stakeholders are officially re-classifying the o-word to amber (or ambré). We discuss why this change is necessary, the progress thus far, as well as how you (yes YOU!) can get involved. Yosh also vulnerably discusses a low point in her perfume journey including a time when she essentially lost her sense of smell, why vanilla is a low-hanging fruit, and of course the connection between clairvoyance, auras, and scent (which may or may not include a live aura reading). FOLLOW YOSH ON IG: @eaudeyosh @scent_festival @scenttrunk FOLLOW THE POD: @perfumeroompod</image:caption>
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      <image:title>Press</image:title>
      <image:caption>AN AROMATIC LIFE WITH In this episode, Frauke sits down with Perfumer Yosh Han to discuss Vibrational Perfumery. She explains what it means to use your intuition and how to activate it using your sense of smell. Yosh shares how she approaches vibrational perfumery in her work to amplify a person’s intention, and to help shift their energy. And she describes the importance of using the right oils for each intention. Listen all the way to the end to learn what unique smell is Yosh's favorite at the moment. You might be surprised.</image:caption>
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      <image:caption>American Perfumer Dave Kern, founder American Perfumer, visits with American perfume pioneer Yosh Han to discuss perfume, The Digital Scent Festival and scent as medium.Dave visits with American perfume pioneer Yosh Han to discuss perfume, The Digital Scent Festival and scent as medium.</image:caption>
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      <image:title>Press</image:title>
      <image:caption>Spora Health podcast - Decolonizing Scent with Yosh Han. In this episode of the Spora Health Link, founder Dan Miller is joined by Yosh Han, professional perfumer, to discuss the power of scent and the perfume industry's long history of eurocentrism and racism, particularly obvious in it's use of terms like 'orientalism.' Yosh believes that scent is a representation of culture that comes with biases that are rarely evaluated. She also believes that scent is a way we can all upgrade our physical spaces and even feel more at home in our own skin.</image:caption>
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  </url>
  <url>
    <loc>https://eaudeyosh.com/stockists</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-10-06</lastmod>
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      <image:title>Stockists - SOMBRE NEGRA KONIG</image:title>
      <image:caption>AMPLIFY YOUR RADIANCE</image:caption>
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      <image:title>Stockists - Make it stand out</image:title>
      <image:caption>When I think of a rose for winter clarity, I think of perfumer Yosh Han’s Sottile. I first smelled Sottile near the end of the day at my first Sniffapalooza. I was exhausted and overwhelmed by fragrance and fellowship, covered from head to toe with who knows how many perfumes from–not from my own testing but from standing next to dozens of enthusiastic spritzers. Just when I was sure I couldn’t smell anything anymore and was about to flee for open air, I bent toward one of the wine glasses Yosh had lined up on her table. Up came the scent of a rose like the sound of a small silver bell, simple but true, and the rest of the room went magically silent.</image:caption>
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      <image:title>Stockists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://eaudeyosh.com/content</loc>
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    <lastmod>2020-08-05</lastmod>
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      <image:title>Content</image:title>
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  <url>
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    <lastmod>2023-10-23</lastmod>
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  <url>
    <loc>https://eaudeyosh.com/privacy-policy</loc>
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    <lastmod>2021-02-01</lastmod>
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  <url>
    <loc>https://eaudeyosh.com/terms-conditions</loc>
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    <lastmod>2021-02-01</lastmod>
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  <url>
    <loc>https://eaudeyosh.com/new-page-2</loc>
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    <lastmod>2026-08-31</lastmod>
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      <image:title>Special Projects and Collaborations</image:title>
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      <image:caption>The perfume sets come in white or black diamond vinaigrette locket pendant. They open up so you can put droplets of perfume inside. There are tiny vent holes so the scent wafts when you wear it.</image:caption>
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      <image:caption>The rose quartz figa is custom made with a welded gold bracelet, symbolizing protection and feminity. The top screws open so you can put droplets of perfume inside.</image:caption>
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      <image:title>Clients &amp; Consulting - Make it stand out</image:title>
      <image:caption>INFLUXIOUS Yosh is thrilled to work as Creative Advisor of Influxious with founder Funmi Monet. Influxious is the most successful fragrance launch in Sephora history, selling out of three month’s worth of inventory in less than six hours. Funmi is a game changer in the industry, shifting the way consumers think about fragrance and changing the way the industry thinks about its consumers. Her ‘Well Loved’ fragrance breaks the classical ‘skin scent’ category by creating a different concept of what ‘skin scent’ means to perfume lovers from the Diaspora. “Well Loved” introduces shea butter as a key ingredient that resonates for those that are also well moisturized. IFYKYK</image:caption>
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    <image:image>
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      <image:title>Clients &amp; Consulting - Make it stand out</image:title>
      <image:caption>Scent Trunk Since 2019, Yosh is the Creative Director of Scent Turnk, a publishing house for independent perfumery. commissioning artisan perfumers and artists on Original Editions. The newest collection is the highly anticipated, Whisper of Melancholy.There are two monthly editions, Supernatural Future, Botanical Machinist and two other quarterlies: Atmospheres and Land of Alchemy.</image:caption>
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    <image:image>
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      <image:caption>MEKENI In the Kapampangan dialect, "Mekeni" means "come here," serving as a warm, open invitation to gather, connect, and remember home. No matter where in the world a Filipino person grows up, a shared cultural bond unites their unique life stories. Mekeni honors this beautiful global community—shaped by family, memory, and migration—by using fragrance to celebrate both our collective roots and individual journeys. What I love about working with Mekeni is the commitment to collaborate and uplift artists from their community - the art director, designers, poets and videographers.</image:caption>
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      <image:title>Clients &amp; Consulting - Make it stand out</image:title>
      <image:caption>KELLY + JONES Founded by perfumer Kelly Jones, Kelly + Jones is an American niche fragrance house celebrated for bridging the gap between fine fragrance, wine, and spirits. The brand was born out of a rule-breaking moment when a winemaker noted that the founder's perfume interacted beautifully with a glass of Chardonnay, sparking the idea to craft aromas designed specifically to complement or mimic alcoholic beverages. I’ve known Kelly for more than a decade and have been so impressed with how much she’s grown her business on her own. Recently, I’ve had the opportunity to be a sounding board for some strategic decisions that will help her scale. It’s going to be exciting to be part of that evolution.</image:caption>
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      <image:caption>CAMPARI: WOMEN &amp; WHISKIES For many years, Yosh led scent and tasting workshops with Campari Ambassador Lucia Gonzales to teach women the aromas and flavors of Campari’s global portfolio. Starting with a Japanese blended, next was an Irish blended before moving across to tasting American rye and American bourbon and finally ending up in Scotland. Each flavor profile of the Whiskies were highlighted by specific aromas that Yosh spoke about. Guests learned the proper nosing techniques to enhacing the tasting journey.</image:caption>
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    <image:image>
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      <image:title>Clients &amp; Consulting - Make it stand out</image:title>
      <image:caption>AMNIENS Yosh and Jonas synced to create fragrances that allow the wearer to reclaime small but significant moments every day. Founded by Danish designer, Jonas Pescettini, Amniens is a collection of fragrances that capture the duality of scent in its ability to be both functional and emotional, scents that are designed to uplift and energise, restore and balance. From Day 1, I’ve had the pleasure of helping to craft the olfactive narrative for Amniens. Jonas is such a thoughtful founder and such a gentle and soft soul. What he brings to the industry is a contrast to the loud brands that are out there. Instead, he creates tranquil spaces for the fragrances to connect to wearers on a deep level.</image:caption>
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      <image:caption>PRISMATIC PLANTS For Prismatic Plants, I designed a scent that was inspired by “Tiger Balm” for MELT, a tension relief body serum. They wanted it to have a tingly sensation and warming. We managed to create a serum that smells good and works to literally melt your stresses away.</image:caption>
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      <image:caption>IMMORTAL PERFUMES Founded in 2012 by self-taught perfumer JT Siems, Immortal Perfumes is an acclaimed independent micro-perfumery based in Seattle's Ballard neighborhood, The brand hand-blends small-batch fragrances inspired by classic literature and historical lore, earning multiple gold medals at the Seattle Artisan Fragrance Salon. I love the creativity behind what Immortal Perfume represents - historical and fictional characters through scent. I love how open and willing Jen is to subtle changes that will really help the brand scale and reach new audiences that are bound to fall in love with the scents.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c2fd42745776e9668c41921/d4aec3d9-dd72-429f-a322-e7160b36e04d/IMG_6239.jpeg</image:loc>
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      <image:caption>AMERICAN PERFUMER Yosh and American Perfumer have created two artistic limited edition fragrances inspired by her ocean travels. The first was Hello Les Amis, inspired by her 7000 nautical mile Pacific Ocean Crossing from Santa Barbara, California to Tahiti, Polynesia and return. The second fragrance Called Basil Spritz was inspired by her travels to the Southern Coast of Italy, Ischia, Positano and Capri. Both scents are memories about the scent and the sea and yet completely two different worlds. Where one is fruity and tropical, the other is rugged, fresh and volcanic.</image:caption>
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      <image:caption>ScentFest SF is the first international niche exhibition on the West Coast, founded by Perfume Guy, Sebastian Jara. For the inaugural 2026 edition, Yosh was the programming curator for Scent Sessions by Amouage, 17 panels with perfumers, founders and fragrance experts. It was alot of work to pull together this program but luckily, I had some incredible friends and colleagues who were phenomenal moderators and panelists. If you’d like to read about it, Yosh wrote a round-up featured in Perfumer &amp; Flavorist trade magazine.</image:caption>
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      <image:caption>FREE YOURSELF The Mindful Collection by Free Yourself is a trio of premium, gender-inclusive fragrances designed by perfumer Maud Chabanis. Rooted in positive psychology and "neuroperfumery," the collection serves as a sensory daily ritual to enhance mindfulness, presence, and emotional renewal. There are three distinct emotional signatures: Awe, Savor, and Vibe that are highly concentrated (25% concentration) and crafted under strict clean, green, vegan, and cruelty-free standards. Jeff and Todd are discerning and focused. I enjoy collaborating with high-level founders who can execute their vision with precision and alacrity. I’m delighted that Savor won Best in Show at the Niche Show London 2026.</image:caption>
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    <image:image>
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      <image:title>Clients &amp; Consulting - Work with YOSH</image:title>
      <image:caption>Yosh is a veteran in the fragrance industry for over 30 years. Her zone of genius is supporting artisan perfumers grow their business to be competitive in the niche marketplace. Whether you're starting at the beginning of your journey or experiencing growth pains, Yosh's intuitive approach to business taps into your deepest fears and guides you towards your biggest dreams. As a perfumer, clairvoyant and blue water sailor, she is able to navigate the many challenges of entrepreneurship.</image:caption>
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