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      <image:caption>A platform for Scent &amp; Culture, Perfumer &amp; Politics, and decolonizing scent resources &amp; digital events.</image:caption>
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    <lastmod>2017-11-09</lastmod>
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      <image:title>Our Story - The Chinese character for YOSH means “fragrant.”</image:title>
      <image:caption>Yosh Han is the founder YOSH olfactory sense and is an award winning perfumer, educator, and speaker. Her eponymous line launched in 2002. She has two current collaborations, “Poseidon” and “Circe” with acclaimed jewelry and piercing studio, Fiat Lux in San Francisco. Recent art projects are Scents and Sonics of the Ocean and Fragrant Dragon for Abacus Row. Past installations include the award winning The Art of Bloom, Long Beach’s first immersive exhibition in 2019. At Scent Festival, she advocates for industry change and teaches about Intersectionality &amp; Perfumery and Decolonizing Scent. She amplifies POC artisan perfumes. She consults on scent &amp; flavor development &amp; evaluations and fragrance briefs.  She is a nose, super taster, level 1 Sommelier and former tasting judge for the Art and Olfaction Awards and the International Chocolate Salon in San Francisco. While she loves to teach and speak about these subjects, she enjoys creative collaborations with other artists in these fields. She is currently a Creative in Residence at The Battery in San Francisco. As an entrepreneur with over 30 years experience in the Flavor and Fragrance industry, Yosh serves on the Advisory Board for other beauty and beverage brands. Yosh is the Creative Director at Scent Trunk, a perfume publishing house that produces Original Editions in collaboration with artisan perfumers. Yosh also holds Reiki 1&amp;2 distinctions and is an intuitive clairvoyant who has read thousands of people from around the world and onstage with translators. She completed the Clairvoyant Training program through Aesclepion Healing Institute in 2009. Refinery29 voted her “Best Aura Reader” in 2012. Yosh is a USCG captain and sailing instructor. If you’d like to follow her ocean voyages, hop aboard here: Captain YOSH</image:caption>
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      <image:title>History</image:title>
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      <image:title>History - 2014</image:title>
      <image:caption>Yosh wins best perfume for König, in the Independent category at the Art and Olfaction Awards.</image:caption>
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      <image:title>History - 2014</image:title>
      <image:caption>König, men’s fragrance inspired by the Bavarian Forest that won the inaugural Art and Olfaction Award, independent category. Co-created with French perfumer Olivia Jan.</image:caption>
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      <image:title>History - 2012</image:title>
      <image:caption>2012 Sombre Negra, dark and smoky men’s fragrance. Nominated for Best Fragrance by Global Art of Perfumery, Germany.</image:caption>
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      <image:title>History - 2012</image:title>
      <image:caption>California Aromascapes, a collection of four fragrances inspired by Southern and Northern California. Angeleno, Zuma, Sea Ranch and Montelena.</image:caption>
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      <image:title>History - 2010</image:title>
      <image:caption>Evanescent Collection, a series of six eau de parfum 50ML. Sold internationally at Barneys New York and through Campo Marzio 70 and KSAR in Germany, and in 2011 with DAIDO in Japan and Emerging Beauty in UAE.</image:caption>
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      <image:title>History - 2004</image:title>
      <image:caption>Luxury Elements Collection, a series of six parfum extrait oils in 8ML French flacons inspired by chakra energy. Retailed exclusively at Barneys New York and Fred Segal.</image:caption>
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      <image:caption>To read the full 7x7 Magazine article by Shoshi Parks - click here ”Han is considered one of the pioneers of West Coast perfumery, one who challenged its colonial, Eurocentric foundations. Over the years, her independent fragrance line Yosh (the Chinese character for which means fragrant) has been a staple at high-end shops like Barneys, Liberty London, Anthropologie, and SF’s Ministry of Scent.”</image:caption>
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      <image:caption>Perfumer, Sommelier, Activist and Clairvoyant Yosh Han is in the Perfume Room today. Yosh has been at the forefront of decolonizing scent and her activism has led to major change in the industry; across the world, major stakeholders are officially re-classifying the o-word to amber (or ambré). We discuss why this change is necessary, the progress thus far, as well as how you (yes YOU!) can get involved. Yosh also vulnerably discusses a low point in her perfume journey including a time when she essentially lost her sense of smell, why vanilla is a low-hanging fruit, and of course the connection between clairvoyance, auras, and scent (which may or may not include a live aura reading). Oh and buckle up because I accidentally say creamy a lot; moist, you’re next! I also discuss the tragedy that is Atelier Cologne. FRAGS MENTIONED: Diptyque Volutes, Parfum de Marly Meliora, Juan M. Pérez Lime, Eau de Yosh: Ginger Ciao, Sombre Negra, Sottile 1.61, König, Atelier Cologne FOLLOW YOSH ON IG: @eaudeyosh @scent_festival @scenttrunk DECOLONIZE SCENT: SIGN THE PETITION FOLLOW THE POD: @perfumeroompod</image:caption>
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      <image:title>Press - AN ATI</image:title>
      <image:caption>AN AROMATIC LIFE WITH In this episode, Frauke sits down with Perfumer Yosh Han to discuss Vibrational Perfumery. She explains what it means to use your intuition and how to activate it using your sense of smell. Yosh shares how she approaches vibrational perfumery in her work to amplify a person’s intention, and to help shift their energy. And she describes the importance of using the right oils for each intention. Listen all the way to the end to learn what unique smell is Yosh's favorite at the moment. You might be surprised.</image:caption>
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      <image:caption>American Perfumer Dave Kern, founder American Perfumer, visits with American perfume pioneer Yosh Han to discuss perfume, The Digital Scent Festival and scent as medium.Dave visits with American perfume pioneer Yosh Han to discuss perfume, The Digital Scent Festival and scent as medium.</image:caption>
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      <image:caption>Spora Health podcast - Decolonizing Scent with Yosh Han. In this episode of the Spora Health Link, founder Dan Miller is joined by Yosh Han, professional perfumer, to discuss the power of scent and the perfume industry's long history of eurocentrism and racism, particularly obvious in it's use of terms like 'orientalism.' Yosh believes that scent is a representation of culture that comes with biases that are rarely evaluated. She also believes that scent is a way we can all upgrade our physical spaces and even feel more at home in our own skin.</image:caption>
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      <image:caption>The rose quartz figa is custom made with a welded gold bracelet, symbolizing protection and feminity. The top screws open so you can put droplets of perfume inside.</image:caption>
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      <image:caption>Yosh is a veteran in the fragrance industry for over 30 years. Her wheelhouse is supporting artisan perfumers grow their business to be competitive in the niche marketplace. Whether you're starting at the beginning of your journey or experiencing growth pains, Yosh's intuitive approach to business taps into your deepest fears and guides you towards your biggest dreams. As a perfumer, clairvoyant and blue water sailor, she is able to navigate the many challenges of entrepreneurship. To book a session, click here and select a program: seedling, incubator or amplifier.</image:caption>
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